Newport Beach & Company Marketing Plan

Newport Beach & Co. created the 2016-18 Marketing Plan with the goal of enhancing tourism and boosting business among our hotel partners, restaurateurs, local retailers, and the activities and attractions operators.

Our organization moves forward with priorities that include:

  • Integrated Destination Marketing
  • Drive Market Campaign
  • Public Service Hospitality Training
  • International Markets
  • Conference Sales Client Engagement
  • Newport Beach Restaurant Association Initiatives
  • Events & Fundraising programs
  • Newport Beach Television programming

The marketing plan provides research on the tourism industry, objectives of the organization, and defines the strategies that will be used to reach those objectives.